In Denmark we have a name for a specific type of dark blue; we call it Kongeblå - Kingsblue or Royal Blue.
The colour is often connected to stylish, yet rather conservative objects - such as classic automobiles. In our business, it was sought-after by our customers, for many years.
So in 2015 we delivered. A Kongeblå Bullitt entered the lineup. In direct reference to the colour, we named it Indigo. However, as we were running lots of colors already, we decided to make this beauty a limited edition Bullitt - and by 2016, no more Indigos were produced.
Like cigarettes and cocaine however, Bullitts can be rather addictive. We had many customers asking: "Didn't you make these in dark blue?" and "Why in the world don't you produce them anymore??". The fact that it was also this colourway that had set the Cargobike speed world record, didn't exactly make it any less sought after, and thus we had to deliver again.
In 2020, a new Bullitt was introduced. A darker blue, muted, sleek and classy.
Our intention at first, was to call it Apollo. However we quickly realized that those guys and gals at NASA weren't exactly too keen on having a rocket competing with theirs...
So, we had to look elsewhere - and that's when something even more perfect showed up. Something really special and really weird: The Hipster Viking aka. Moondog.
Moondog was a blind performer and composer. He dressed like a viking (some historians might argue it was more of an eclectic mix of Norse-inspired attire) and could be found on 6th Avenue in New York City throughout the 60s. There, he performed a unique blend of classical and avant-garde music - right on the side of the road. Now, you might say, "he just sounds like any other guy from Williamsburg", but remember, this was the 1960s!
Our naming-thought-proces went a little like this:
"What a guy"... "What a name"... "Let's honor him with a Bullitt!"
And so, the Bullitt Moondog as you know it today, was born.
In terms of references, the Moondog has quite a few.
Of course there's the moon by the seatpost and the solar system on the main frame. This one is pretty clear.
But there's also a couple of very special Nordic artefacts to be found on the bike.
Opposite the Solar System (on the Bullitt, that is), you will find the first known Scandinavian depiction of the wheel. Carved in stone thousands of years before carbon rims and kevlar tires were invented.
On the chain stay of the Moondog, you will find what might appear to be a carving of a hand reaching for an iPhone. However, as it was made around one thousand years ago, it is likely a hand, but not so much an iPhone. Nor a Samsung... nor a Huawei…. Not even a Sony Ericsson. Who knows?
We love weird, we love mystery, and this bike and its origin encapsulates both. The weirdness and mystery of the past, the universe - and especially - of Mr. Moondog.
Of all our colourways, few are as deserving of a mixtape as this one. Dive into the music below:
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Bonus Tip!
Looking to connect with other riders? Join either or both of the two active Bullitt owners' groups on Facebook – great spaces for advice, setup inspiration, and good vibes.
