The story of Miss Bullitt is one with many meanings, storylines, crooks and turns.

Throughout the ages there's been 4 iterations of the Miss Bullitt, some with new graphics, some with old. However two things have always been true: The colour and the story. 

The colour has always been hot pink, and while the story has evolved, It's always been the same at its core. It's a coming of age story, It's a story about father and daughter, It's a story about the first Bullitt kid and It's a story of a colour. 

So how in the world do we pack all that into one tale? 

The tale of Miss Bullitt: A trip to the arcade

There once was a young girl. Back then, her name was Lulu - just Lulu. For she had not yet been granted her legendary title, that would one day elevate her to the ranks of (among others) Stanley Kubrick and Jim Morrison. 

Lulu was the first Bullitt-kid, the daughter of Harry. She grew up riding in the front of a Bullitt.

Just like her father, Lulu always had a clear favourite colour: pink. 

Rarely you'd see either of them without something pink. Be it the helmet, the socks, the nails or the clothing. 

So naturally, one day Lulu asked her father Harry: why isn't there a pink Bullitt?

It was a good question, and soon enough, there was. 

It was the year of 2009, and the first pink Bullitt was created. Back then it had a different name and... it wasn't exactly a commercial success. After all, who was crazy enough to ride a pink bike?

But like most good things in life, we don't appreciate them until after they're gone. 

When production stopped, the Miss Bullitt suddenly became a sought after colour. At first Larry and Harry were annoyed - they had just pulled production of the bike - but the demand was increasing, and every week, a brave soul would wander into the store and ask "can i have one of the pink Bullitts?".

The demand kept increasing, and after years, Larry and Harry finally gave in - besides, Lulu wanted a new Bullitt. 

So the new pink Bullitt was designed, inspired by the child who grew up in it, bubbles of soap adorning its sides and a name finally worthy of the bold and beautiful colour: It was ten years since the first pink Bullitt was released, it was Larry vs Harry's ten year anniversary and now the pink Bullitt was called the 'Miss Bullitt'. And Lulu too, became Miss Bullitt - and thus, she joined the ranks of those legends we spoke of earlier.

It has now been seven years since the last release of the pink bike, and as time makes its steady march forward, so does Miss Bullitt herself, as well as the Bullitt created in her likeness. While Miss Bullitt herself has since then graduated, and started her own company, the colourway hasn't quite caught up... but perhaps that's an opportunity for the future. 

At first it was bubbles; an homage to the childlike memories of bubbly summer days in the garden. But as we move towards the new Miss Bullitt, the child, once blowing bubbles of soap in the garden, has become older, and the next chapter of the Miss Bullitt coming of age story, has to mature with her. But how is that done?

There were talks about a new name for the bike, a set of graphics inspired by what Miss Bullitt does today, what she loved as a teen, of music, movies, and many other things. But one day, feeling nostalgic, Harry looked to the past, and in a moment of inspiration, it dawned on him.

Before the bike business, the Larry & Harry duo had actually dreamt of something completely different. A dream of opening their own video game arcade. While this dream never became reality, it did not mean that the arcade fascination ever disappeared. And what better symbolized the next chapter of the Miss Bullitt story than the 80s arcade? - The epicenter of teen culture, freedom, fun and peculiar smells. The step right after childhood and right before adulthood.

Thus, with his daughter's blessing, Harry chose this design. Now video games too were at long last introduced to the Larry vs Harry multiverse, next to the motives and names drawing inspiration from the music and movies we love.

That was how Miss Bullitt came to be, how it evolved and how Lulu became Miss Bullitt with it. 

Breaking the fourth wall: Authors note

Back to the future… which is now.

There is more to this colourway and naming than the fairytale presented above.

We like to be honest, and we'd like to talk a bit about our thoughts and discussions around Miss Bullitt, and how it might be interpreted.

Because the objection "Honestly guys, you have a pink bike and you call it Miss? Are we really still saying girls like pink and boys like blue?" is an understandable one.

Now, we here at the office are all deeply invested in the Larry vs Harry lore - we know the story of Harry riding naked through Copenhagen, the story of a certain James Bond actor being afraid to ride a Bullitt, and the reasons behind all the different colours and their weird names. And of course the story about Lulu, pink and Miss Bullitt.

We also know Larry & Harry personally, and we know what they believe in. We know what we here at the company believe in, and let’s make one thing clear: Our ideals do not align with such antiquated ways of thinking. 

But, since this knowledge is such a natural part of our days and lives, here in our closed little Copenhagen bubble, it can be easy to forget that not everybody knows all we do. What would people, who don't know these things think, when they saw that we had a pink Bullitt and named it Miss Bullitt? Would they see it as an out-of-touch name, created by a bunch of old men?

We had to ask ourselves these questions, and engage with them. It was a discussion here for a long while, and there were good arguments for and against. The pink bike almost got a different name, but just in the end we decided to stick to Miss Bullitt.

Our thought was this: The pink Bullitt pays homage to a person, and to a relationship between father and daughter. A beloved colour and an amazing story. If we ended up not paying this homage, because of fear of people misunderstanding our intention, we’d be working directly against that very purpose, and gendering something that was never gendered. Boys = blue, girls = pink is stupid. It’s as easy as that. 

The link between miss and pink is understandable, but this is not a story, nor a colour of gender.